Welcome to Dollars and Data Podcast!

Wifi is basically free now. Screens and networks are everywhere. 

You’re logged on at every airport, in cities, stadiums, big stores, and small businesses. 

Technology is surrounding us at all times.

But as a business owner, it’s an opportunity.

I’m William Cole Smith.

On Dollars & Data, I’ll explain how these “smart” technologies work. 

I’ll tell you about the big projects I’ve built for the Texas Rangers, Reagan, and Dulles airport, along with the projects that I’ve implemented at thousands of small and medium businesses over the last 30 years. 

But most importantly, I’ll tell you why and how these businesses make their technology investment work for them. 

And how you can be using the same techniques to collect valuable data, influence customer behavior, drive sales, and get more views than you could ever dream of without that influencer you were thinking about hiring.

So why do stadiums let you log on to their network? 

It’s how they know who you are.

Where you are. 

Whether sitting in section 55 means you’re more likely to get the corn dog or the brisket sandwich. 

And when you might be coming back. 

By the way, wifi is how they started doing all that 10 years ago. 

We have much better ways of doing it now. 

Every episode I’ll include small, easy improvements you can make right away, along with the big concepts you should be considering to future-proof your business. 

My goal is to get you thinking differently about your technology investment. 

How the dollars and the data work together to engage with customers and create smart solutions for your business.

Don’t waste time. Don’t waste money. Make technology work for you. 

Give it a listen.